Steve Sullivan discusses need for adaptability in newsrooms April 18, 2009
Posted by Laura Clark in Uncategorized.add a comment
Steve Sullivan, Multimedia Editor of the Baltimore Sun, reflected on remarks he made 10 years ago and where he sees newsrooms going in the future.
Ten years ago at the first International Symposium on Online Journalism, Sullivan remarked, “There is always going to be a place for a single medium specialist, some people just excel in one form of communication.” While still agrees with these predictions, Sullivan added today that these same specialized journalists need to broaden their perspective to understand what is going on in other mediums.
Sullivan focused his talk today on the need for understanding and adaptability in news rooms. He said that versality is something every newsroom has to strive for in order to survive, and he also mentioned that newsrooms should cultivate entrepreneurial journalists – people who can find ways to grow their audience and their outlet’s revenue through creativity.
Although many pundits may remain pessimistic about the future of the newspaper, Sullivan maintains that today the media is lucky – today, media has opportunities to be in places it has never been before.
Visual storytelling with Multimedia in Colombia April 17, 2009
Posted by Lauren Oakley in symposium.Tags: Columbia, Visual storytelling, Flash, Semana, María Teresa Ronderos
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María Teresa Ronderos courtesy of Semana.com
María Teresa Ronderos explains that storytelling is more than just writing, it’s an art form. As editor of Colombian magazine, Semana.com, Ronderos explained the advantages of online journalism and the endless possibilities it enables readers and journalists.
“As journalists, we no longer control the story line,” Ronderos explains. “People can choose what is interesting and useful to them in a story online and they have the freedom explore it.”
Semana has been in publication for over 25 years, but their online version is still a novelty for the Colombian community, only launched 6 years ago. The website specializes in trying to rebuild the truth in the armed conflict currently in Colombia. Most of the stories that are posted onto the website deal with human tragedy and how the war is affecting Colombian culture, and the best way to portray the emotions of the story is through visual story telling.
Ronderos showed the audience an array of multimedia Flash packages portraying the war conflict occurring in Colombia, and the importance of interactivity with the user.
“We include a lot of images and video in our packages with more information than they need so that users have the option of reading and seeing only what interests them in the package,” she said.
Ronderos told the audience that there are only eight people on Semana’s multimedia team, two of which are familiar with Adobe Flash. The small team of multimedia journalists are multifaceted and can do just about anything when telling a story: print, video, photography, etc. Every employee can do everything which is an important skill set to have as an future journalist today.
With the rich stories that Semana is faced with on a daily basis, Ronderos said the that everyday angle forces them to look for visually attractive multimedia options for every story. Colombian citizens started to become confused with print editions of the stories dealing with conflict, and the best way to portray them were through visual media.
Visual storytelling allows journalists to produce and narrate other kinds of information generally difficult to sell to editors.
“The beauty of online journalism is that you can choose what works best,” Ronderos said. “We are creating a new type of storytelling and we are still in the cave stages and have so much more to grow.”


