jump to navigation

MSN UK’s Katie King proposes interactive models to appeal to advertisers April 17, 2009

Posted by Raquel in symposium.
Tags: , , , ,
1 comment so far

PANEL: Diverse Business Models in Online Journalism – Are We Trying Hard Enough?

Katie King is creative and Development editor of MSN in the United Kingdom. She gave an overview of MSN UK, in which she mentioned that it was the most popular portal in the UK. Everybody there uses hotmail, for example. She also said they’re based in London, so they have a team of journalists that can go out and cover the city. And she highlighted it’s important to know that MSN really does do news. When something breaks, they either blog or cover it.

She mentioned she’s responsible for an advertising product MSN has been creating in the past year. They’ve focused on video, blogging, twitter, and other social media. They have a staff of 35 people.

“Everybody of the 25 people we have there are blogging,” she said.

(more…)

Premesh Chandran from malaysiakini.com – Fund independent media April 17, 2009

Posted by Raquel in symposium.
Tags: , , ,
add a comment

PANEL: Diverse Business Models in Online Journalism – Are We Trying Hard Enough?

Premesh Chandran started his panel by discussing Malaysia and the website he oversees, malaysiakini.com. The mission of the media outlet is to provide independent news that’s accurate, credible and balanced; to be the first in news; and to provide plural and incisive views.

“You can be balanced or in danger of being in jail,” Chandran said.

Chandran showed a video of how the people have come to accept malasiakini.com, and included examples of the work they have presented on the site.

Malaysiakini.com has reported on demonstrations, destruction of temples, horrendous things going on in the country are now being reported on for the last 10 years they’ve existed. Before, the media was controlled, keeping the same party in power for 50 years.

(more…)

Steve Outing – Are We Trying Hard Enough? April 17, 2009

Posted by Raquel in symposium.
Tags: , , , , , , ,
1 comment so far

PANEL: Diverse Business Models in Online Journalism – Are We Trying Hard Enough?

The question Steve Outing addressed first was, like the panel’s title, are we trying hard enough? He said that at first the answer is no. Concerned about the direction things are going, he referenced Walter Isaacson’s front-page story on Time about the future of newspapers, which argues in favor of charging for online content.

Yet Outing argues that charging for online content is harder for smaller, community newspapers one in Denver than for larger newspapers like The Washington Post or Wall Street Journal. He mentioned that general buzz is that the model will be charging for online content.

Cautious about not being too negative, Outing referenced that small, local newspapers will live longer than larger, metro papers. Print newspapers don’t have to survive as long the as institution does, said Outing. He also believes in the idea of getting your content everywhere, through every media and through partnerships among media outlets. Though newspapers haven’t tried the agency model, becoming the agency for your community, and getting advertisers from that. The idea of having a content wall is outdated.

(more…)

Partnering could be key for future business models April 5, 2008

Posted by Robert Rich in symposium.
Tags: , ,
1 comment so far

George Sylvie, professor at UT Austin presented his paper “Developing An Online Newspaper Business Model: Long Distance Meets The Long Tail”.

Sylvie said that the key for new online business models hinge on partnering and distribution.

“Media have intended and unintended uses, rendering the newspaper ill-equipped in marketing,” Sylvie said.

(more…)

Follow

Get every new post delivered to your Inbox.