Partnering could be key for future business models April 5, 2008Posted by Robert Rich in symposium.
Tags: business models, george sylvie, UT
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George Sylvie, professor at UT Austin presented his paper “Developing An Online Newspaper Business Model: Long Distance Meets The Long Tail”.
Sylvie said that the key for new online business models hinge on partnering and distribution.
“Media have intended and unintended uses, rendering the newspaper ill-equipped in marketing,” Sylvie said.