A student blog for the annual International Symposium on Online Journalism at UT Austin
Staci Kramer, co-editor of ContentNext and paidcontent.org spoke about how news outlets can thrive and survive in today’s media universe. This can be accomplished by outlets being:
– Secure in their identity
– Keenly aware of their readers, users and viewers
– Willing to experiment
– Able to gain and keep trust
– Able to find – or create – a niche and fill it
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