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How to survive in the online media universe April 4, 2008

Posted by Robert Rich in symposium.
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Staci Kramer, co-editor of ContentNext and paidcontent.org spoke about how news outlets can thrive and survive in today’s media universe. This can be accomplished by outlets being:

– Nimble
– Responsive
– Secure in their identity
– Keenly aware of their readers, users and viewers
– Willing to experiment
– Able to gain and keep trust
– Able to find – or create – a niche and fill it

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