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The community host model April 4, 2008

Posted by Robert Rich in symposium.
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The new way of presenting content for consumption by audiences is via a community host model, Village Soup President and CEO Richard Anderson said.

“You have to think not about producing an event like a hockey game or a rock concert,” Anderson said. “The new model is essentially becoming the host or organizer of a trade show.”

Under the community host model, sites and companies become aggregators of content rather than disseminators of controlled content.

“Those people who advertise with us, for one thousand dollars a year, get unfiltered access to our site, and they post whatever they want as many times as they want,” Anderson said.

Anderson said that the community host model rewards loyalty and enables them to be a disruptor, gaining plenty of revenue.

“Anyone that isn’t constrained by brand protection or legacy practices can be disruptors like us,” Anderson said. “The regional dailies are the people to watch out for, because they’re in the most trouble, and that’s who you’ll compete with. But the community host model works.”

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