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Steve Sullivan discusses need for adaptability in newsrooms April 18, 2009

Posted by Laura Clark in Uncategorized.

Steve Sullivan, Multimedia Editor of the Baltimore Sun, reflected on remarks he made 10 years ago and where he sees newsrooms going in the future.

Ten years ago at the first International Symposium on Online Journalism, Sullivan remarked, “There is always going to be a place for a single medium specialist, some people just excel in one form of communication.” While still agrees with these predictions, Sullivan added today that these same specialized journalists need to broaden their perspective to understand what is going on in other mediums.

Sullivan focused his talk today on the need for understanding and adaptability in news rooms. He said that versality is something every newsroom has to strive for in order to survive, and he also mentioned that newsrooms should cultivate entrepreneurial journalists – people who can find ways to grow their audience and their outlet’s revenue through creativity.

Although many pundits may remain pessimistic about the future of the newspaper, Sullivan maintains that today the media is lucky – today, media has opportunities to be in places it has never been before.



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