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Dwight Silverman – Social media takes media/audience relationships to a new level April 17, 2009

Posted by Samantha D in symposium.
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Dwight Silverman, interactive journalism editor for the Houston Chronicle, spoke of the power of twitter and blogging in forging stronger relationships between the media and the audience.

Silverman attributed the excitement over Twitter to it being the “ultimate overheard conversation in a bar”, and praised its ability to assist journalists in gathering research, getting feedback and facilitating communication in the news process.

Silverman monitors the Chronicle’s blogging initiatives and use of Twitter.

The Houston Chronicle began its staff blogs in 2004, and a year later started their reader blogging initiative Chron.commons. The site now hosts over 160 reader blogs.  Silverman dismissed allegations that blogging was dead, saying that ther transition from staff to reader blogs was a “metamorphosis” but they are now “taking it to the next level” by blending the work of staff and reader bloggers who write about the same things.