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MSN UK’s Katie King proposes interactive models to appeal to advertisers April 17, 2009

Posted by Raquel in symposium.
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PANEL: Diverse Business Models in Online Journalism – Are We Trying Hard Enough?

Katie King is creative and Development editor of MSN in the United Kingdom. She gave an overview of MSN UK, in which she mentioned that it was the most popular portal in the UK. Everybody there uses hotmail, for example. She also said they’re based in London, so they have a team of journalists that can go out and cover the city. And she highlighted it’s important to know that MSN really does do news. When something breaks, they either blog or cover it.

She mentioned she’s responsible for an advertising product MSN has been creating in the past year. They’ve focused on video, blogging, twitter, and other social media. They have a staff of 35 people.

“Everybody of the 25 people we have there are blogging,” she said.